This quote of Leonardo da Vinci was never as precise as describing the ongoing design revolution in the Mobile Age. Although mobile brings more people online, you have much less time to do your sales. All data shows that the number of website is exploding and the average time spent on every site is decreasing. Everyone is fighting for eyeballs now.
How can you win? Don’t waste your user’s time. No bullshit! Get your point across in the most concise manner and guide your viewers to the action (like, share, email, call, etc). Check out these good examples:
The simplicity of a single page is powerful: 20-25% visitors convert to signups on our landing page.
Who: Small business, freelancer, startup, artist, etc.
Why: Higher Conversion and usability
How: Define 1-2 actions and design a simple sales roadmap to them
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